Good advertising, but what if their transport takes way longer than expected, or roasters don’t get it right? Or they do, but the barista is inexperienced?
Same thing with technology and users. If your staff does not know how to use the newest gadgets and devices, or they struggle to learn the new systems by themselves, your services or goods won’t carry the quality you expect to deliver.
“What’s worse than training your workers and losing them? Not training them and keeping them.”